Facebook is an effective advertising channel. Of course, in terms of popularity in the USA. But it is generally accepted that the audience here is more solvent. After all, most entrepreneurs, executives, managers, etc. communicate on Facebook. What types of advertising Facebook supports today and what is the peculiarity of each format, read below.
First, let’s list all types of ads on Facebook:
- A photo
- Dynamic creative
- Ring gallery
- Slide show
- Advertising with a selection of goods
- Interactive format
And besides the basic types, there are various purposes of advertisements:
- Engagement for publication
- Replies to invitations
- Like pages, etc.
Before proceeding to the analysis of each type, there is one important feature of the Facebook ad that needs to be noted. You cannot occupy the banner area with text by more than 20%. Otherwise, the material will not be approved. Therefore, pictures are often used here without using text. This is an important rule of thumb for advertising on Facebook.
The simplest format is a static image. It allows you to promote high-quality photos of your company. It’s simple and convenient. According to Facebook statistics, a photo is the best way to attract users to the site.
This type of Facebook ad grabs the attention of large users. We recommend uploading videos no more than 15 seconds long so that users can easily view it from a mobile device. GIF format is also supported.
An ad consists of different parts:
Facebook takes each of these and optimizes for the best results from each impression. Thus, the user who sees your ad interacts with the individual version of the creative.
Ring Gallery (Carousel)
Here you can add 10 images that can be switched with a click. Video is also supported. This format is good if you want to display several products at once. And for each image, there is an opportunity to attach a link.
As with the carousel gallery, you can add up to 10 images here. Unlike other types of Facebook ads, slideshows load even on slow network connections. This format can easily replace video using any of your photos and music.
Show people products from your catalog! You can add one main video or photo, and up to four smaller images. So, in one ad, you can see all the photos at once, without flipping. This format encourages people to jump quickly to goods and purchases.
The format allows you to display content in full screen to further grab people’s attention and whet their interest. Try to evoke positive emotions and push you to perform the action you need on your mobile device.
Suitable for advertising applications, as it allows you to get acquainted with them before installation, it’s almost like a test drive of cars. The format will help you find and interest people who are likely to want to install your application.
This is not an ad format, but the goal of the campaign, but let’s write a little more about it. Messenger-linked ads encourage users to start a conversation with your business. Chat with clients, including using automated features.
People will see this ad in the Chats tab of the Messenger app. When a person touches an ad, Messenger opens a window with detailed information and a call to action button. By clicking this button, the person goes to the place that you specified when creating the ad (this can be a website, an application, or a conversation in Messenger).
When placing advertisements on Facebook, there are special goals that the specialist chooses based on the client’s requests.
For example, if you need user contacts, the lead form option is fine. People will click on your ad, fill in the details, and you will build a user base who will be interested in your company.
In addition to working with leads, it is possible to make a discount (type “Offer”), tell about the event in order to recruit visitors (Responses to invitations), get “Likes” page marks (“Page likes”) and promote already published publications using the form “Engagement for Publishing”.
Which view will help promote the group on Facebook better? All of these formats are effective in their own way. It is important to try several types at the first start in order to determine and keep the most effective ones. But don’t forget about moderation. After all, only by following the Facebook rules can you launch the best and most creative ads.