The investment in SEO and digital marketing strategies has grown and received prominence from the major brands in the market, due to the rise of the internet, which enables greater interaction between customers and companies, in addition to the positive return they receive from them. However, the reality of small companies is still different. They suffer from some difficulties to adapt to the digital environment, often limiting themselves to social networks. To solve this, investing in SEO can be a great option for those who have a limited budget and who need to improve their online presence.
What is SEO?
Every day, thousands of people surf the internet and access the search engines to find something specific they are looking for, whether through Google, Bing, or Yahoo. Often, these people don’t even make it past the first page of results, where up to 10 sites are displayed. Therefore, there is great competition for the best positions in search engine ranking, and that is what SEO is useful for.
The work of SEO (Search Engine Optimization) is to carry out a set of strategies aimed at optimizing your website for the main search engines, being done in an organic (free) way, making it more friendly to the algorithms and others factors that these search engines take into account when evaluating the site to rank it on the results page.
There are several techniques used to improve the position of your website, such as creating a responsive website for different types of platforms, developing relevant content based on the main keywords searched by your potential customers, among others. It is an extensive work that reaps good results in the long run.
Benefits of SEO for Small Businesses
There are several benefits of implementing SEO work for micro and small companies, such as reducing marketing costs when compared to traditional techniques. Below we list other benefits:
- More relevance and reliability
- Reaches your target audience
- Generates more visibility and increases your website traffic
- Increases sales / revenue
- Great cost x benefit
- Responsive website
- Local SEO
Want to reach the top position on Google and still spend little? We can help you! Get in touch and learn how to implement the best SEO strategies for small and micro-companies.